TIDC - Business and Brand Building

06.13.2019 8:30 am - 1:00 pm



Design Forces

Business and Brand Building with TIDC

Thursday, June 13, 2019
8:30 am - 11 am: Breakfast workshop / 2 IDCEC Hours
11 am: Networking / Explore and Vote
12 pm - 1 pm: Lunch 'n Learn session / 1 IDCEC Hour

Session 1: How to use the art of storytelling in traditional and social media to grow your business

If you are a small business owner, there is no doubt that telling your brand story in an authentic way can be challenging. But the fact is storytelling is just as important as any other operation in your business. Your story is what makes you stand apart from your competition and it is the way your community is going to connect with YOU - the person behind your product or your service.

In this hands-on workshop Jennifer will show you how to implement an authentic storytelling strategy that aligns with your brand, values and business goals so you can reach your target audience and increase sales. You will begin to develop a yearly content calendar that will take the guesswork out of what to pitch to traditional media and what to post on social media.

Next up you will learn how to master the techniques needed to bring your stories to life on-camera as well as in client sales presentations or workshops. We will focus on delivering your message with confidence using your mobile device and how to dress the part so you captivate your audience


  1. How to implement an authentic storytelling strategy that aligns with your brand, values and business goals to reach your target audience and increase sales
  2. Workshop activity: (to support the above): how to create a yearly content calendar than can be applied across various storytelling platforms (traditional media and social media) and take the guesswork out of what to pitch and what to post
  3. How to master the techniques needed to bring your stories to life on-camera and make an impact for media interviews, Instastories, IGTV, Facebook Live - can also be applied to client sales presentations, workshops and team presentations:
  • Body language (posture, eye contact, distracting gestures etc.
  • Delivery and filler words
  • Pace, pitch and tone
  • Dressing for the camera
  • Makeup and jewellery for camera (male or female)
  • Ideal camera lighting, location and position when using mobile devices
  • Workshop activity (to support the above): practice storytelling techniques on-camera using mobile devices and Speaker will do a mini review and coaching of 2-3 audience members on stage
  • Question and answer

Session 2: Brand Chemistry: Why Brands Succeed or Fail

Join Laura Beauparlant for this engaging, interactive and thought-provoking talk and learn what a brand is, what your brand is really saying and why the key to success is chemistry.


  1. Why creating an authentically human brand is the key to branding success.
  2. What makes a brand compelling and build chemistry with your ideal clients.
  3. Understand what your brand is really saying and how to make memorable, stand out and build trust with your audience.

First 100 registrants receive a complimentary copy of Laura’s book, Brand Chemistry – how to attract clients and keep them (value $30)


Choose to attend one session for $25 or purchase tickets to both for $5 off!



New! Explore and Vote Contest

We believe the future is:  inclusive, diverse, creative, accessible and extraordinary.

While you’re here, be sure to Explore and Vote for a chance to win: Grand prize $5,000 TIDC credit or one of six $1,000 TIDC credits.

A team of talented students have designed seven vignettes on our upper and lower levels showcasing industry themes and trends using TIDC showroom products. Guiding themes for the vignettes reflect the importance of: futuristic development, storytelling, community, growth, including health and wellness factors that shape our homes and workspaces. Decorated with TIDC showroom products, trends interspersed throughout focus on minimalism first and foremost, are intended to highlight key trends such as circular and sculptural pieces, mixing metals and colour. 

For contest information and rules click here

A special thank you to our students!

A team of four, led by Josh McIver, Visual Merchandising student, included Samuel Reyes, Visual Merchandising and Navneet Bhamra, Interior Decorating, all from Sheridan College, along with Suzanne Holmes, Interior Decorating student from George Brown College.

And to our showrooms and partners!
Canadel, Deco Trend Corporation, Designer Stone Panels, Guild Design Gallery, Marcantonio Designs, Minster Interiors, Renwil, Surya, The View, Turquoise Palace, Ultra Luxe Linens, Van Gogh Designs, and Zuo Modern

Paint provided by Sherwin-Williams and greenery provided by Winward Canada.

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