DDA_LogoOver the course of our nearly 25 years, we’ve grown in membership and expanded our programming and benefits. We’ve come to represent much more of the design industry than we did in our early days. Today, we’re an association of suppliers, students, educators, decorators and designers working together to advance the industry and ourselves.

DDA Canada-wall sign.jpgThis evolution has been a topic of conversation amongst our members and leadership team for the past few years. Over this time, we also gained valuable insight through member surveys and speaking directly with our members. This discussion culminated in a board vote this summer in favour of modifying our name as part of the brand update we had underway.

Renaming
Over the summer months, we announced our new name: Decorators & Designers Association of Canada (DDA Canada). The process of arriving at this name was thorough and thoughtful. It was led by a marketing committee in partnership with our team from Hop Skip Marketing.

DDA Canada-bag.jpgNew design
Once we nailed down the name, we moved onto design. As people who work in decorating and design for a living, we were really excited about this task, and the notion of updating our tired logo. The new look ticks all the boxes on our list: it’s professional, sophisticated, reflects the creative industry we work in.

Brands evolve. This is our time, and we’re thrilled about it.