We consistently strive to provide the highest level of service and quality to our Members and to the public through continuing education, public awareness, and professional development.   
We uphold ethical service through government compliance and qualification standards within the industry.  
We value professional and personal growth and promote the opportunity for every Member to be the best that they can be for their clients and themselves.  
We value the relationship between Member and Client, and Member and Affiliate/retailer.  
We value professional development for all Members to ensure that our Members are informed in all areas of their industry.  
We value cooperation and respect among peers.  
We value a commitment to community service and a respect for ethics in both personal and business life.